Frequently asked questions
Unsure what StoreSpace® is or how it can help your retail business? Our expert team has put together a library of frequently asked questions to help you make sense of the World of retail space planning.
Make retail space planning easier with StoreSpace®
The StoreSpace® platform helps retail planners optimise store layouts and category space. We built StoreSpace® on decades of macro space planning experience, in order to offer an efficient, effective planning environment.
StoreSpace® works directly with AutoCAD files, providing accurate data, detailed planning reports, and performance insights, supported by smart block libraries and toolsets. By linking category space on floor plans with Nielsen planograms and sales data, StoreSpace® allows for precise planning.

Space planning
What is StoreSpace®?
StoreSpace® is an innovative platform designed to make retail space planning simpler, saving you time while maximising your revenue.
Built on AutoCAD, StoreSpace® enables macro space planning, sharing of plans with key stakeholders and the maintenance of consistency across your retail estate.
What is macro space planning?
Imagine taking the roof off a store and viewing it from above. That bird’s-eye view is your macro space.
Macro space planning involves designing the layout of your store, from department positioning to fixture placement and assigning categories to those fixtures. It’s all about optimising the customer journey and ensuring that each category within your store layout is ‘right-sized’ to drive sales and profitability.
Retailers who excel in macro space planning rely on AutoCAD-based technology, such as StoreSpace®. These tools not only streamline the planning process but can provide valuable insights about existing performance, allowing you to make informed decisions about future layouts.
What is micro space planning?
Micro space planning focuses on positioning the right product ranges and assortments on shelves and ensures there is sufficient product available to meet customer demand.
Influenced by the retailer’s category management strategy and the brand’s merchandising strategies, it also uses knowledge of shopper behaviour to make decisions on where products should be placed. The aim of micro space planning is to optimise product sales and profitability.
A retailer’s micro space plan should be partnered with their macro space plan to ensure that there is the right balance of category space to deliver the retailer’s merchandising strategy.
What is the difference between micro and macro space planning?
Micro space planning is about placing the right products on shelves, while macro space planning involves the overall store layout, the customer journey and ensuring that sufficient space is given to each category.
Both are essential for creating a balanced, profitable retail environment.
What is a planogram?
A planogram, sometimes called a schematic or POG, is essentially a blueprint for how products are arranged on the shelf. It is a visual representation that shows where each item sits and how many facings it gets, ensuring everything is in its place.
Creating a planogram isn’t guesswork. It’s backed by data and a deep understanding of shopper behaviour. There’s a lot that goes into it, from the psychology of product selection to the influence of shelf positioning and the power of brand recognition.
For retailers, planograms are a crucial tool. They make sure every listed product is on display, take into account how often items need restocking and help maintain a consistent shopping experience across all store formats.
How do I make my floor planning approach more integrated?
StoreSpace® integrates seamlessly with the NIQ Spaceman application to feed planogram and store data along with any accompanying planogram PDF files. This inherent integration is a result of the strategic partnership that StoreSpace® has established with a leading Micro Space thought leader.
Do I need an AutoCAD license to use StoreSpace®?
An AutoCAD license is not required to use StoreSpace®. We maintain toolsets to accommodate clients with or without existing AutoCAD licenses.
Do my team need AutoCAD expert level skills to use StoreSpace®?
Expert levels of AutoCAD are not required for the use of StoreSpace®. We cater for all user levels within the training and will design training around existing skill sets. Those details are usually determined in the discovery phase of the implementation.
Using StoreSpace®
How does StoreSpace® work?
There are two elements to the StoreSpace® platform. One is AutoCAD-based, allowing planning teams to design retail space using an intuitive drag-and-drop editor and productivity enhancing toolset. It also features a standard block library, which reflects the fixtures and display equipment used across your business. You can map all stores onto the system, create clusters and save model stores for consistency.
The second element is our online portal, where plans can be uploaded for in-store use. It also allows for two-way communication with in-store teams, as well as enabling stakeholders across the business to analyse and report on the space across the retail estate.
Our Customer Success team will help you get started with a comprehensive onboarding programme, in-depth training and ongoing support.
How can I make sure that I have a consistent approach in my floorplans?
StoreSpace® utilises a model store methodology that allows you to import targets for a specific cluster of stores. Using this import, you can ensure that the store drawing has the appropriate category allocations. Further to this, StoreSpace Insights can give you an understanding of the best possible adjacency combinations by category, based on your estate is performing, allowing for a better shopper experience.
How can I effect mass change across my floorplan estate?
Using the Batch functionality in StoreSpace®, mass planogram change and floorplan uploads can be accommodated.
Planogram change scenarios are one to one, many to one, one to many and many to many.
Do I have to make floorplan updates each time a planogram changes?
Floorplan updates are not required each time a planogram changes. There are various tools that can be used to make sure this process is seamless, with one of those the planogram lifecycle tool by NIQ.
How do I view the store’s performance using StoreSpace®?
The heatmapping function within StoreSpace®, both in the Online and CAD applications, make use of the performance data to show opportunities on the floorplan and where planograms may be over / under-spaced.
Other reports can be executed from the online portal to display the information in a data led view. Further, StoreSpace Insights uses performance data to power many of the reports on offer.
Do I still need to count my fixture equipment manually on a floorplan?
With StoreSpace® there is no longer a need to count equipment on a floorplan manually. With the floorplan connected to the StoreSpace® database, all accurate equipment counts can now be exported directly as a report.
How can I measure floor space?
StoreSpace® CAD allows the use of area polylines to accurately measure floorspace and assign ownership to measure floorspace contribution. The data can then be exported from StoreSpaceOnline as a report.
Communication
How can I improve communications with the stores?
With a StoreSpace® subscription, store level associates can access the StoreSpaceOnline portal. With this access, stores can view the planograms that are assigned to them, documents intended for the store and the full store layout.
The store level access can be granularly configured by the corporate administration team.
How can I stop being the bottle neck for corporate business questions relating to space?
It isn’t only store level associates that can be granted access to StoreSpace® but also members of the corporate community. Like with store level associates, roles for various members of the user community can be configured as part of the discovery process.
How can I monitor planogram compliance?
Planograms are always changing as range naturally flows through the merchandising process. Often it’s difficult to ensure that stores have accurate communication on which planograms are being updated.
With the integration between StoreSpace® and NIQ, those changes are logged and stores are automatically made aware that they have a task in the system to implement the planogram. Once the planogram is implemented, stores can accept the change OR feedback that the planogram couldn’t be implemented and why – ensuring 360° communication.
Customer Success
How long does it take to implement StoreSpace®?
The implementation program is flexible depending on your resource and availability. Our implementation team will ensure that the program is designed around your existing commitments. In general terms, the timeline can take between 8-12 weeks to complete.
What level of help can I expect from the StoreSpace® team?
At StoreSpace® we ensure that there is continuity from the sales process to delivery to ensure that application knowledge is consistent.
Following the implementation, we engage with you on our Hypercare phase to ensure that any questions / tasks covered in training can be re-covered when needed.
Our subsequent monthly calls are designed to set and track objectives, detail action items and make sure that you are getting the most from your investment.
Enterprise or Lite?
How much does StoreSpace® cost?
The price of a StoreSpace® licence depends on several factors, including your store count and the number of people using the platform. Get in touch to find out more.
How do I know if I can purchase the Enterprise or Lite version?
The Lite version of StoreSpace® has been developed for low cost and diminished functionality implementations vs the Enterprise edition which has the full range of access.
Retailers intending to purchase StoreSpace® with less than 250 stores in their estate can purchase StoreSpace Lite as an option. If however, StoreSpace Store Insights is a requirement, then StoreSpace Lite is not an option.
Support
What is the process of logging a Support ticket?
Our world class Support team’s tool of choice to manage the Support function is Freshdesk. A “How to” guide of how we work with you post implementation is covered during the Hypercare phase when the team are introduced.
Will I deal with one person when I log a ticket?
At StoreSpace Insights, we ensure that your first line Support consultant works with you until the ticket is complete.
StoreSpace Store Insights
What is StoreSpace Store Insights?
Developed to provide an enhanced level of reporting, StoreSpace Store Insights delivers your store planners with even more detail in a responsive, intuitive platform. Based on Power BI, the software features easy-to-read graphs, heatmaps and tables.
Optimise your store with StoreSpace® retail space planning software
Find out moreGlossary of common retail terms
Assortment: Different types of products.
Back of House (BOH): All non-selling space, including warehousing, offices, staff canteens and toilets.
Bays or gondolas: A freestanding set of shelves in an aisle.
Cannibalisation: If the introduction of a new product reduces the sales of another, it is referred to as ‘cannibalisation’.
Case/Outer: External packaging used to hold individual SKUs e.g. a tray of yoghurts.
Category adjacencies: Categories that are located next to each other. These often contain complementary products to encourage cross-selling.
Convenience store: Normally a smaller store with less than 3,000 sq ft of sales area (in the UK). This may have a limited range of everyday items but operates extended opening hours.
Customer journey: A customer’s potential route through a store.
Facings: A number of identical products or SKUs sitting alongside or above each other on a shelf facing outwards toward the customer. Multiple facings are used to keep sufficient stock on a shelf to satisfy anticipated sales before restocking.
FFE/ Fixtures, Fittings and Equipment: This refers to the shelves and items that products are displayed upon.
Gondola ends/Promotional ends: Prominent locations for promotional products. These locations are controlled zones under the High Fat, Sugar & Salt (HFSS) regulations in the UK.
Gross Internal Area (GIA): The total floor space of a store, including the sales area and back of house.
Hypermarket: A very large self-service store with a wide range of goods, including clothes and household products as well as groceries. These are typically located out of town.
Macro space: A top-down view of the sales area within a store floor plan, broken down by areas, equipment, departments, categories and planograms. Macro space is not SKU/product-level planning (see micro space).
Micro space: This relates to the merchandising of products in store, particularly the planogram. Micro space fits within macro space.
Movement: The number of products (SKUs) sold (usually expressed per week)
Planogram/POG: This is a visual representation of the range, assortment and location of products on shelf.
POS/Point of sale: Promotional signage and products located near tills designed to encourage impulse purchases.
Profit: Sales minus costs.
Range: Products from different suppliers.
Run length: The length of a continual series of bays or gondolas.
Sales: Sales value for a store, department, category or planogram.
Sales area: The total floor space used to merchandise and sell products. This can include shelving, aisles and tills, depending on client definition.
Sales per linear metre: The number of sales per metre within the planogram.
Shipper: Often a free-standing supplier-funded unit used to sell or promote a particular product.
Shopper missions: A customer’s goal for a particular shopping trip. This is used to define the customer journey, as well as product range and assortment.
SKU/Stock Keeping Unit: A unique identifier for products, used to monitor and manage stock.
Store plan/floor plan: A 2D layout of a store showing the main architectural detail (walls, doors etc), all fixtures, fittings and equipment (tills and shelving), as well as departments and categories allocated to shelves.
Supermarkets: A destination store with a wide range of food and household products.
Wrapping of categories: When categories are more than one bay wide and are wrapped onto a gondola end or the other side of the aisle.
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