Frequently asked questions
Unsure what StoreSpace® is or how it can help your retail business? Our expert team has put together a library of frequently asked questions to help you make sense of the world of retail space planning.
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Make retail space planning easier with StoreSpace®
The StoreSpace® platform helps retail planners optimise store layouts and category space. We built StoreSpace® on decades of macro space planning experience in order to offer an efficient, effective planning environment.
StoreSpace® works directly with AutoCAD files, providing accurate data, detailed planning reports and performance insights, supported by smart block libraries and toolsets. By linking category space on floor plans with Nielsen planograms and sales data, StoreSpace® allows for precise planning.
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Glossary of common retail terms
Assortment
Different types of products.
Back of House (BOH)
All non-selling space, including warehousing, offices, staff canteens and toilets.
Bays or gondolas
A freestanding set of shelves in an aisle.
Cannibalisation
If the introduction of a new product reduces the sales of another, it is referred to as cannibalisation.
Case/Outer
External packaging used to hold individual SKUs, e.g. a tray of yoghurts.
Category adjacencies
Categories that are located next to each other. These often contain complementary products to encourage cross-selling.
Convenience store
Normally a smaller store with less than 3,000 sq ft of sales area in the UK. It may have a limited range of everyday items but operates extended opening hours.
Customer journey
A customer's potential route through a store.
Facings
A number of identical products or SKUs sitting alongside or above each other on a shelf facing outwards toward the customer. Multiple facings keep sufficient stock on a shelf to satisfy anticipated sales before restocking.
FFE / Fixtures, Fittings and Equipment
The shelves and items that products are displayed upon.
Gondola ends / Promotional ends
Prominent locations for promotional products. These are controlled zones under the High Fat, Sugar & Salt (HFSS) regulations in the UK.
Gross Internal Area (GIA)
The total floor space of a store, including the sales area and back of house.
Hypermarket
A very large self-service store with a wide range of goods, including clothes and household products as well as groceries. These are typically located out of town.
Macro space
A top-down view of the sales area within a store floor plan, broken down by areas, equipment, departments, categories and planograms.
Micro space
The merchandising of products in store, particularly the planogram. Micro space fits within macro space.
Movement
The number of products (SKUs) sold, usually expressed per week.
Planogram / POG
A visual representation of the range, assortment and location of products on shelf.
POS / Point of sale
Promotional signage and products located near tills designed to encourage impulse purchases.
Profit
Sales minus costs.
Range
Products from different suppliers.
Run length
The length of a continual series of bays or gondolas.
Sales
Sales value for a store, department, category or planogram.
Sales area
The total floor space used to merchandise and sell products. This can include shelving, aisles and tills, depending on client definition.
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